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Marketing

Page Usher

Page Usher gives you the option to add landing pages to your site based on four different criteria. Landing page is the first page of the site a user visits. Based on measures such as geolocation, device used, previous page visited, or last time they visited your site, you can direct users to specific pages. You can target your audience depending on where in the world it is located, what page it was browsing previously, or whether it is using a phone or desktop computer, with specific content. The application is useful when you are conducting marketing campaigns and want to streamline traffic, and allows you to facilitate your users' browsing experience on your site, potentially increasing traffic.
Language Selector


A multilingual website is any website that offers content in more than one language. Examples of multilingual websites might include a Canadian business with an English and a French version of its site, or a blog on Latin American soccer available in both Spanish and Portuguese.

Usually, it makes sense to have a multilingual website when your target audience consists of speakers of different languages. If your blog on Latin American soccer aims to reach the Brazilian audience, you may choose to publish it only in Portuguese. But if you’d like to reach soccer fans from Argentina also, then providing content in Spanish could help you with that.

When we want to create online presence in more than one language, we can use the the Language Selection application to ensure that our visitors can jump from one language version of a page, and land at the same page in the alternate language. The Language Selection Application can be setup in a few simple steps.

Call to Action Buttons
button
Turn visitors into paying customers with the built-in animated Call to Action buttons. Configure unlimited button styles in multiple sizes. Easily configure button captions, sub-captions, icons and mouse-over animations. Grab visitor's attention with automated time-based highlight animations.
Visitor Statistics
Manage your web site statistics with Google Analytics (GA). GA is a powerful statistics tool providing general and segmented data for your website visitors. With GA you can obtain various information, ranging from the total unique hits per page and the number of new versus old visitors to top keywords per page and the success of your goals. All this information may be analyzed and used to improve your website content and content structure, to adjust your marketing activities and eventually drive more and higher-quality traffic to your site.